A done-for-you website for plumbers: what to put on it

Put the call before the brochure

Someone with a leaking pipe needs to know whether you take that job and how to reach you. Put your business phone near the top of the home page.

Make the number a tap-to-call link, and display the number as text too. Repeat it after the services list and on Contact.

State your actual phone hours. If calls go to voicemail while you work, explain what details to leave and when you normally return calls.

Separate urgent repairs from planned work. Do not write ‘24-hour emergency plumber’ unless your business genuinely provides that coverage.

An enquiry form is not an emergency dispatch service. If you use one, explain that submitting it does not confirm an appointment.

Describe the plumbing work you actually take

Start with your real jobs, not a long list copied from another plumber. Mention drain clearing, leak repairs or water-heater work only if you offer them.

Separate repairs from installations, and residential work from commercial work where relevant. Say which jobs you do not take.

Tell callers what helps you assess a job: their town, the fixture involved, the symptoms and when the problem started. Photos can help, but do not ask customers to dismantle equipment for a picture.

Explain your quote process. State any call-out or diagnostic charge if one applies, including whether it counts toward the repair price.

If an inspection is needed before pricing, say so. Avoid a fixed-price promise when the cause and scope are still unknown.

Show your service area, not your private home

List the towns or neighborhoods you genuinely serve. Explain travel limits or additional charges rather than claiming coverage across an entire region.

If customers do not visit your premises, show your service area instead of publishing your home address. A public business phone is enough for the call route.

Do not label a mailing address as a customer counter. Ask for the job address privately when arranging the visit, not in public comments.

Review work photos for house numbers, vehicle plates, documents and people before posting. Get permission to show a customer's property, and remove identifying details where needed.

Use proof you can stand behind

State licensing, insurance and qualifications only when they are current, accurate and relevant to the work shown. Requirements vary by location and type of work.

Give the precise credential name and applicable location. Publish a licence number only when appropriate, and link to an official lookup if available.

Never turn a template's ‘licensed and insured’ line into a claim about your business without checking it. Send your website service the exact wording you can support.

Use real work photos with permission. Label sample imagery clearly; it does not prove you completed that installation.

Use customer comments only when genuine and permitted. Do not invent reviews, years in business, response times or guaranteed repair outcomes.

A reusable four-page outline

You do not need a page for every nearby town. These four pages can answer the practical questions without repeating yourself.

1. Home: the job, the area and the phone

   Open with your business name, the plumbing work you take and your service area. Follow with a visible phone number, phone hours and the next step.

2. Services: scope and quote expectations

   Explain each actual service in a short paragraph. Include important exclusions and whether a visit is needed before quoting.

3. About: the real business

   Introduce who does the work and how you handle enquiries. Add verified credentials and a few permitted work photos, without invented history.

4. Contact: urgent calls and planned enquiries

   Repeat the business phone, phone hours and coverage. Explain how to request planned work, what information helps and when an appointment becomes confirmed.

Starter copy to adapt, not a claim to publish unchanged:

“[Business name] handles [actual plumbing services] in [real service area]. Call [business phone] during [phone hours] to discuss the job. For planned work, tell us your town and what needs attention. We confirm the visit and explain any call-out charge before arranging it.”

Replace every bracket with a true detail. Do not add emergency coverage, free quotes or instant booking unless you genuinely provide them.

Check the phone route before sharing

Open the site on your phone. Check that the call link contains the correct number and that the displayed hours match your availability.

Read every service and credential claim. Check navigation and photos, and ask someone unfamiliar with your business to find the contact details.

A useful website can support customer enquiries. It cannot guarantee bookings or a place in Google search results.

What Storefront offers today

Storefront builds a free preview from your business name, what you do, town and email. No account or card is needed.

The 6-Month Plan costs $79 one-time. The 12-Month Plan costs $129 one-time. Prices are in US dollars.

Both include hosting for the stated term and setup by email. Neither renews itself; continued hosting needs another purchase.

This is early access, not a self-serve editor. Online booking and a custom domain are not included today.

The first preview uses supplied details and labeled sample imagery. Send your public phone, hours, services and permitted photos for setup.

Compare the plans and what they include. Our small-business website cost guide explains costs to check before paying.